I am a web project manager. My company, Tekany, creates and manages web space for people or businesses to promote their products and services. If you are selling something, I can help. If you're not selling something, why are you online? Concrete guys, outdoor outfitters, even non-profits or personal bloggers like myself (see this website) are in fact selling something. In my case, I'm selling ideas. In a politician's case, he's selling his candidacy.

The Barack Obama Organizing for America campaign website is the most successful to date. His staff sold Obama as president against the odds. Fund raising was no doubt his campaign's lynch pin. Once he collected record funds from his powerful networking and direct marketing strategy, the traditional Democratic machine got on board. Marketing pros will debate how much of his final victory was won by his internet approach or the Chicago machine. But, the overwhelming defeat of his Republican counterpart in the digital arena is undeniable. In that space, it wasn't even close.

Dan Kennedy, the direct marketing master, has been complaining about Republican failures for years. He talks about the party's failure to utilize common sense direct marketing techniques at even a reasonably competent level. Slowly, over a decade, I've witnessed traditional business and even big corporate adopt direct marketing and internet marketing strategy. But, here's the bottom line. If you want to create the cheapest and most effective internet presence, let alone generate buzz and viral frenzies like the Obama campaign did in 08, you must adopt good content creation strategy. All you need to do that is hire good copywriters or focus on the content with your staff and talent. If the candidate is the talent, all the better. The website shouldn't rely on complex technical changes made daily, or a webmaster. It should have a simple point and click, type and publish system that let's the candidate himself publish directly to his blog, website and newsletter recipients. It must be integrated and functional. And, it must be easily learned.

What if your candidate is too simple to use a computer, or operate his own website. I wouldn't want him running my sanitation department or state government if he can't handle publishing his own content on his own website. Not too long from now, this will be like admitting one is unable to read or write. It should be embarrassing and not a prideful declaration of disconnection from modernity. If you're behind, catch up. If you're unknowing, learn. And, do it now.

When I work with a client, I bring all avenues of internet presence to the table. Social media, like Twitter, Facebook and YouTube. And, I create a central space - the website. The website is still urgently important because it's the center of your online campaign. Many people ignore the realities of relying on social media, or free public web services, for their content.storage. You should collect money, sell merchandise and continue to glue people to your central website. It's the only brand you absolutely own and control in this online marketplace.

If you would like to entertain working with me, feel free to contact me through this website, Facebook or Twitter. I'm excited about sharing my skills with a growing audience.