Warning: this blog entry is bloviation, but may contain a hint of common sense. Read at your own risk.

Reading an article someone linked, I deal with the statements and the real life outcomes associated with social media sin.

1. Vanity. The author says bragging turns people off. Fact: most successful marketeers are constantly reminding us how valid their knowledge is and how awesome their product or services would be would we only use them. The most full of it, annoyingly egoist I've read seem to have tons of followers. They use vapid expressions like "it's all about you," and such nonsense to create a pretense of humility. They typically have none.
2. Envy. The author says we shouldn't talk about how we want someone else's success. I agree with this one, but likely for different reasons. You shouldn't compare yourself to someone that's more successful than you because it's an advertisement for your competition. That's just dumb. Keep you mouth shut and keep your eye on the prize. Setting goals to achieve levels of accomplishment is a good method of achieving meaningful stepping stones. Every successful person does this.
3. Gluttony, because social media is not a popularity contest. Wrong! It is, if you're marketing. Simple fact: a million prospects beats a hand full every day of the week! People keep saying this because they know there can't be five million Ashton Kutchers. But, trust me, there's no smart ad guy somewhere buying advertising on some local public access cable show because it's higher value than the same ad space on Oprah Winfrey's show. The only reason he's not buying Oprah time is because it costs more. If all cars were a quarter and gasoline was free (and, for discussion let's call it CO2 neutral for you tree-huggers), nobody would drive the sub-compact. We'd all be driving a Mybock, BMW 7 series or some similar rockstar ride.
4. Lust. The author is right about keeping your head on tight. Chasing follow numbers while missing on other economic indicators is stupid. But, each part of your model has its own role. The bottom line should be the bottom line, which I'll deal with more in sin #6.
5. Anger. Most successful people keep public blowups to a bare minimum, or zero. For some, it's a shtick. Usually, it's much more difficult to erase a negative personage than a positive one. So, use this technique carefully. I think it's mostly just a bad idea.
6. Greed. Seriously, this is the single most abused word of the year. It means absolutely nothing, or whatever the speaker wants it to mean at the moment. The author says something very meaningful here. She says it's all about your goal, your focus. If you sell pork rinds, then ten million vegetarian leads aren't very useful. But, ten million leads are worth more than five in almost any case. Watch the money, the bottom line. If you achieve those goals, you're doing the right stuff. But, if you're in business the goal is profits. Let nobody fool you.
7. Sloth. Never mistake sloth for smart. Sloth is refusing to work when you know it's necessary. Sloth is not refusing to work when you know it's profitless. I agree that laziness is a terribly destructive thing. But, working for the sake of working is only good if you simply enjoy the work. It seldom generates revenues.